The idea for Emmy Lu & Auggie started as any idea starts, in a conversation. Lu, Emmy, and myself (Auggie) were doing our weekly window shopping and talking about the future. Lu was a stay-at-home mom with a longing to start a career and I was a grad student wondering how I was going to make money in grad school. We had both talked of opening a business, but those plans had always taken place in the future. As Emmy was walking through the store picking out her favorite cute clothes for us we both realized that fashion is something we all loved. Immediately the plan for a boutique began to form and here we are today.